Verillis is a Natrada brand that was created to meet the enormous need for natural air fresheners. When it turned out that there was little affordable on the market that could replace chemical air sprays, we decided with the help of the lab technicians of our current suppliers to develop a composition that was all natural!
Which brand can say that it all started in the toilet?
Since there was no natural and affordable alternative to chemical air fresheners, we felt we had to develop our own. Verillis air fresheners are 100% natural and contain only essential oils, water and natural alcohol – nothing else!
Strangely enough, Verillis started a few years ago after a visit to the toilet in a company from which our natural products were distributed. There was one of those chemical elongated iron cans that, after a long pffff, filled the room with something like a gas and a chemical smell that lingered for a long time. A necessary evil, but one that stayed in your clothes and slowly moved up the halls during the day.
That's exactly where an idea arose. Can gas and unnatural odors from petroleum components also be replaced by natural raw materials? Is that more pleasant, and more importantly, is it still effective and affordable?
We replaced the gas for water with natural alcohol and the petroleum products for essential oils - these are the fragrances that are extracted from real plants by distillation - and after consultation with a laboratory technician, we developed a way to dissolve the ingredients in the right proportions.
We tested the spray with the natural oils after every toilet trip and concluded; the sprays were very effective. A perfumer friend told us which scents went well together and we developed five recipes. A packaging specialist helped us find the right sprayer that delivered just enough to be effective with one or two presses. In order to minimize the burden on the environment, we did not develop a box for the bottles.
Tens of thousands of bottles of Quiet Fairies, Sweet Angels, Cool Mermaids, Woodnymphs and Pure Princesses are now sold and thousands of toilets in the Netherlands, Belgium and Luxembourg are refreshed in a natural way every day. In addition to the Dutch-French-German manual, the English and Scandinavian languages will soon be printed on the label. In most stores, the suggested retail price is € 7,99 for 110 ml.
Interested as a distributor or reseller? Let us know!
If we were going to introduce a new brand that was affordable and all natural, it also had to be completely free of petrochemical raw materials. The essential oils in our air fresheners therefore come from wild or organic plants and flowers and are not produced from petroleum, as is often the case. In addition, we also did not want to use synthetic or semi-synthetic emulsifiers. A challenge that finally succeeded after a lot of testing and after which we could finally show (and smell) the Wood Nymphs, Pure Princesses, Sweet Angels, Quiet Fairies and Cool Mermaids.
Verillis eventually became the brand under which we released all those products that were in high demand, but for which there were no good organic or cheap alternatives. For example, the range expanded over the years with Aleppo soap and various types of salt.